Giestbert - the only journalist made aware of the operation "Google Cloud has changed the face of prospecting forever" - F.O. And only one copy of each book was produced that was hand delivered to each CEO.Īnd it was very, very different from anything we've ever done before on Google Cloud.Īt Google Cloud, we are passionate about helping customers, enterprises, employees, CEOs, and board members embrace the digital transformation. An esteemed economist also wrote the foreword for each book. Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. How does it work ? A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like. A book that tells the future of your professional life. Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books. Google challenged France's Herezie to reach high-profile CEOs of large companies in order to introduce them to its superior cloud offering.
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